Business Studies at Carey is inspiring students to think outside the box and come up with useful, practical and innovative initiatives to solve everyday problems. With an ever-evolving and expanding curriculum, students are given the opportunity to engage with real-life business and entrepreneurship opportunities.
Our aim is to give students the best chance at success for what is an uncertain future. One significant and engaging activity the Year 10s are involved in is a ‘Shark Tank’-style entrepreneurship activity where students are required to design a product or service, write up a business plan and pitch it to the class. Two students, Ishan and Will, decided to go one step further with their project and launch it in the real world.
Ishan and Will developed an app which allows the simple capture of sports performance data and displays it back in a user-friendly way. While there are already apps available which provide this function, the simplicity and user friendliness of Ishan and Will’s app is unmatched. The app, Stat Buddy, will be made available to the public in the Apple App Store later this year.
The students have taken a lean start-up approach, launching a minimal viable product (also known as MVP) and hoping to expand it as they learn more about user preferences. ‘Right now, we have just focussed on cricket, with a hope to launch football, soccer and basketball over the coming six months,’ says Will.
Within the start-up community, there is a commonly-held belief create a successful product you need a team comprising three different roles: The Hipster, The Hacker and The Hustler. This dynamic duo encapsulate this idea. Will is the technical side of the team. He built the app (both the user interface and the back end), covered security requirements, and launched it into the Apple ecosystem. Ishan came up with the idea, worked on usability and process/logic flows, and took care of some of the commercial requirements needed to launch.
One big decision they had to make was whether to charge for the app. ‘We had quite a few discussions about this,’ says Ishan. ‘In the end, we decided on a freemium model where the core experience is available for free to encourage user numbers, with premium (paid) features to be gradually introduced.’
It is exciting to see students taking their experiences in class to the next level. Ishan and Will have used theories of a successful entrepreneurship model and combined it with contemporary strategies like the freemium model to develop something with real potential for success.
Our innovative curriculum in Business Studies teaches these future entrepreneurs finance, economic and legal issues, while also engaging them with hands-on experience and real-life examples. For example, Senior School Business Studies students recently heard from Carey teacher Jimmy Drossos and Old Carey Grammarian Isaac Buratto (2014) about their business initiative, Game Plan, which endeavours to coach young people to enable them to get the best from themselves.
Allowing students to hear from people who are actively involved in business enterprise hugely enhances their learning experience. They can see the practical applications of their learning in action, showing them that they can achieve these endeavours too; as long as they just begin.
This is what an education for the future requires. It is not enough anymore to simply teach students from textbooks; this needs to be supplemented with real experience and the support from staff to pursue their ideas.
Feel free to check out Stat Buddy at https://statbuddy.app. You can also leave reviews for Will and Ishan to help them improve their first attempt at real-life entrepreneurship.